PetaPixel

Amazing 5 Minute Commercial Shows a School Day in 1 Take

Update: Looks like the video was taken down due to a copyright claim. You can watch it here.


This is more related to filmmaking than photography, but it’s so creative that I just had to share: Gatorade recently released this 5 minute commercial featuring professional skateboarder Chaz Ortiz. What’s mind-blowing is that it captures the passing of a school day in one take. Any mistakes (e.g. Ortiz failing to land a trick) would have ruined the entire shot. You can find a behind-the-scenes video showing how it was made here.

(via Fstoppers)


 
  • http://twitter.com/Myrddon Henning Nilsen

    Okey, yes that was amazing.

  • Max Power

    Skip class and don’t recycle plastic?

  • http://twitter.com/Basbeeky Bas ter Beek

    Wow, that is awesome. Keep those one-take shorts coming!

  • http://www.focuspoints.ca Munnjo

    Actually he threw it in a recycling bin ;)

  • http://www.focuspoints.ca Munnjo

    Small typo in your description – it’s Gatorade, not Gatorate

    Thanks for all of the great posts.  Love the site.  

    Cheers,

    Jonathan

  • Anonymous

    Is it churlish to bring up Russian Ark at this point?

  • http://www.petapixel.com Michael Zhang

    Thanks Jonathan :)

  • http://shutterpopphoto.com Spencer Hopkins

    I was going to say, it’s the Russian Ark of commercials.

  • http://twitter.com/MrBudJohnson Bud Johnson

    Very cool.
    The county where I live made a very impressive one-take video that included more than 1,000 students, teachers, administrators, staff members and
    community partners representing 25 schools.
    It’s worth a view http://www.youtube.com/watch?v=OTIYVeuZx3E

  • http://twitter.com/Basbeeky Bas ter Beek

    He used a steadicam, but why does the video still look that ‘messy’? What a shame :(

  • Anonymous

    It’s been set up incorrectly. Look at how the vest is hanging off the operator and the way he’s grasping the rig.

    Like Yoda or Morpheus said.

    “There’s a big difference between owning a Steadicam and knowing how to operate one”

  • http://www.facebook.com/profile.php?id=1536838494 Marschal A. Fazio

    I actually teach Biology at the school this was filmed at.

  • Donna Trussell
  • http://twitter.com/KyleCurgenven Kyle Curgenven

    Seem to have been taken down, http://www.youtube.com/watch?v=QjRVUcZIy6I for another. I think thats it.

  • http://facebook.com/swiftmed Andrew MacDonald

    Video is no longer available due to a copyright complaint…