PetaPixel

Razor Company Introduces a Photo Fad as a Viral Marketing Campaign

Photo fads are themselves growing as a fad — after “planking” became a worldwide Internet sensation earlier this year, it seems like every week a silly new idea is introduced as “the new planking”. Now, the Razor company Schick is trying to take advantage of the power of photography and Internet memes by introducing a photo fad of their own: “razorbombing”. It involves taking a razor and using it to create the illusion that it’s shaving something in the photo.

If this campaign goes viral, we may see many more “next planking” “fad campaigns” in the days to come. Yikes.

Razorbombing: The NEW New Planking (via Mashable)


 
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  • http://make-happy.blogspot.com Marisa

    Well played, Schick.

  • http://www.facebook.com/ppucci Persio Pucci

    People that don’t get virals…

  • lloyd -

    The person who came up with this ‘idea’ is just one of us. a human, just because he used the idea to help the company he works for shouldn’t make this a bad idea.

    its still creative. these are very good pictures! I look forward to more.

    at least its not rubbish like planking. this seems to have skill.

  • lloyd -

    The person who came up with this ‘idea’ is just one of us. a human, just because he used the idea to help the company he works for shouldn’t make this a bad idea.

    its still creative. these are very good pictures! I look forward to more.

    at least its not rubbish like planking. this seems to have skill.

  • http://www.foggodyssey.com/ Anonymous

    this reminds me of that Facebook Fanpage called “Geckoing” where people jump on walls like a gecko and photograph them.  It’s fully retarded I think but the razor thing would be cool to see (once).  This is the link to the Geckoing page: http://www.facebook.com/pages/Geckoing/210615938978535

    Also heard there is a group somewhere on the net that is called “Casual Diving” or something, where people dive into water looking all causal or something… but I haven’t found it yet while Googling for it.

  • http://twitter.com/zfny zf

    Sadly won’t work on large sensor camera though.

  • http://twitter.com/zfny zf

    Sadly won’t work on large sensor camera though.

  • Headcase

    What are you on about?

  • http://pulse.yahoo.com/_PQ54IG5P6I73FWHYGC4LVDZQYI Michael

    Wake me when something interesting happens.

  • http://twitter.com/rdwrt rdwrt – pim

    Due to depth-of-field increasing with sensor size, the effect is best on a sensor as small as possible. Or you need crazy tiny apertures :)

  • http://twitter.com/cyclonetog Merv Wignall

    it’s called leisure diving

  • http://twitter.com/BANANAMANANAS Josh Ladella

    Wake up!

  • Smailaj

    STUUUUUPID