PetaPixel

Sad News: Fujifilm Cuts a Number of Films from Its Lineup

Things aren’t look very bright in the world of film. Citing plummeting consumer demand for silver halide films, Fujifilm has announced that they’re cutting a number of films in the lineup in order to ensure that production of films — presumably the more popular ones — will continue. They’ve already stopped producing the discontinued films, so you might want to grab some rolls and freeze them before they become extinct…

Here are the films that were cut from the team (most are slide film):

Negative Film:
Sheet film (cut size):
FujiColor Pro 160NC 4×5 20 sheet pack
Fujicolor Pro 160NC 4×5 Quick load type 20 sheet pack

Reversal film:
135 (35mm size):
Fuji Sensia III 100 24 exp roll
Fuji Sensia III 100 36 exp roll
Tungsten T64 36 exop roll

Medium format
120 size:
Astia 100F 12 exp 5 pack
220 size:
Astia 100F 24 exp 5 pack
Sheet film (cut size):
Astia 100F 4×5 20 sheet pack
Astia 100F 8×10 20 sheet pack
Astia 100F 4×5 quick load 20 sheet pack

Black and white negative film
135 (35mm size):
Neopan SS 36 exp roll

Are you a fan of any of these films?

(via Fujifilm via Japan Camera Hunter via Photojojo)


Update: Just to be clear, most of these films weren’t geared towards ordinary consumers, and obviously weren’t performing very well.


Update: At the same time, Fujifilm is recommitting itself to the instant film market, saying that there has been incredible growth in that area in recent years.


Image credit: the first filled roll by P!XELTREE


 
  • http://twitter.com/roteague Robert Teague

    Mostly niche films, which were weren’t used much anyway. Not sure why QuickLoad’s are on the list (Astia and Pro 160NC), those where discountinued over a year ago.

  • http://twitter.com/timparkin Tim Parkin

    The only new news here is that Astia is being discontinued completely – originally it was only in UK/Europe and in 35mm forms. The fact that it had been reboxed as 20 sheet boxes gave a little hope but most people knew it was doomed because it was mainly a ‘production’ film for fashion, product and architecture photography – most of which have gone digital because of volume and speed of turnaround issues. 

    * 160NC had already been dropped Feb 2010 (consolidated to 160NS)
    * Sensia had been dropped Aug 2010
    * Quickload had gone Dec 2009
    * Neopan SS was never widely available from what I understand. 
    * T64 discontinued Mar 2009 by my understanding?

    Communicaitons from Fuji are confusing at best :-)

  • http://www.35mm-photo-bureau.com/ 35mm Photo Bureau

    misleading headline. reminds me of Mark Twain quote:

    The reports of my death have been greatly exaggerated

  • http://www.35mm-photo-bureau.com/ 35mm Photo Bureau

    misleading headline. reminds me of Mark Twain quote:

    The reports of my death have been greatly exaggerated

  • http://www.petapixel.com Michael Zhang

    Hmmm… “The Demise of Analog” would have probably been a better way to describe the trend rather than one particular event. you’re right

  • http://twitter.com/timparkin Tim Parkin

    How about the headline 

    “Fuji consolidates film lineup” or “Fuji drop one more professional film” 

    At least it would make sense to say “The death of analog?” at least that suggests a question. 

    I don’t see how you can say “The Death of Analog” since Kodak just released three new photographic films… 

    Did you use the phrase “The Death of the DSLR” with your latest mirrorless camera article?

    However – some forms of journalism rely on hyperbole and I suppose it got a few people commenting so it can’t be that bad (can it?)

  • timo musgrove

    noooo neopan

  • timo musgrove

    noooo neopan

  • longliveanalogue

    What an utterly misleading headline. Drivel.

  • longliveanalogue

    What an utterly misleading headline. Drivel.

  • longliveanalogue

    What an utterly misleading headline. Drivel.

  • http://twitter.com/jeracravo Jera Cravo

    I would be mad if they stoped making Velvias…

  • http://www.petapixel.com Michael Zhang

    Alrighty , no more “death of film” in the title. Thanks for the feedback :)

  • http://www.petapixel.com Michael Zhang

    Alrighty , no more “death of film” in the title. Thanks for the feedback :)

  • Alan Dove

    First they came for the Kodachrome, and I did not speak out because I didn’t shoot slides…

  • Anonymous

    Actually Astia was an amazing film for people/fashion too bad that leaves hmmmm E100 that has reasonable skin rendition.  I personally use more Portra now for people and fashion when I shoot film but I am kinda sad to see Astia go. 

    RB

  • Brandon

    no more astia, this is not good. i’ll have to order a big load. i know people who have only shot digital probably don’t get it, but for me astia is just amazing. film is amazing. sure i shoot mostly digital, but when it really counts, like photos of my kids, it’s film. my digital gear is just used as an exposure meter.

  • Brandon

    no more astia, this is not good. i’ll have to order a big load. i know people who have only shot digital probably don’t get it, but for me astia is just amazing. film is amazing. sure i shoot mostly digital, but when it really counts, like photos of my kids, it’s film. my digital gear is just used as an exposure meter.

  • fd

    don’t cancel provia. NEVER!

  • fd

    don’t cancel provia. NEVER!

  • fd

    don’t cancel provia. NEVER!

  • fd

    don’t cancel provia. NEVER!

  • Dave

    They will

  • http://twitter.com/richardford Richard Ford

    The Porta films do fine in this regard – better IMHO than astia..

  • Jennifergwestbrook

    I love the tones that Astia provides… This makes me very sad. I greatly prefer Astia over Porta for portraits. I know where a chunk of my paychecks will be heading.