PetaPixel

Sony Drinking Canon and Nikon’s Milkshakes in Japan

Bloomberg reports that Canon and Nikon’s failure thus far to enter the mirrorless camera market has allowed Sony to eat into their combined market share — at least in Japan:

Canon and Nikon’s combined share of the Japanese market [for interchangeable lens cameras] has fallen by 35 percent, while Sony’s share has doubled

“Mirrorless cameras are a threat,” said David Rubenstein, a Tokyo-based analyst [...] “If the western geographies follow the same pattern as Asia, then it will be negative for Nikon and Canon.”

“In the long run, Canon and Nikon will have to enter the market,” said Hideki Yasuda, a Tokyo-based analyst [...] “Still, it won’t be too late for them to enter the market after mirrorless cameras become a global trend.”

Although mirrorless cameras are becoming all the rage in Japan, its adoption outside the country is much slower. Canon still owns a 45% share of the global SLR market, while Nikon remains at 30%. Canon also earned $1.5 billion in profit from selling SLRs last year, four times the profit generated by its compact cameras. SLR cameras and lenses were also Nikon’s biggest moneymaker.

Canon Clinging to Mirrors Means Opportunity for Sony Cameras [Bloomberg]


 
  • Brian Williams

    Who cares about mirror less cameras? If you are talking a leica rangefinder…. fair enough but screens have nothing on viewfinders especially TTL. BAH!

  • http://www.petapixel.com Michael Zhang

    Apparently a LOT of folks in Japan :)

  • Brian Williams

    the post doesnt mention how big the market is (as far as i can tell) just that sony has eaten most of it. 

  • Robert

    yawn.

  • http://twitter.com/PlasticWig Joshua K

    What if they include point and shoots, and those long zoom ones and look at overall sales? I would think these new cameras are taking a byte out of those sales in general. 

  • http://twitter.com/PlasticWig Joshua K

    What if they include point and shoots, and those long zoom ones and look at overall sales? I would think these new cameras are taking a byte out of those sales in general. 

  • http://twitter.com/PlasticWig Joshua K

    What if they include point and shoots, and those long zoom ones and look at overall sales? I would think these new cameras are taking a byte out of those sales in general. 

  • Anonymous

    The NEX7 will make Canon and Nikon to reconsider the Mirrirless market.
    The Mirror is dead.

  • Anonymous

    The NEX7 will make Canon and Nikon to reconsider the Mirrirless market.
    The Mirror is dead.

  • Anonymous

    The NEX7 will make Canon and Nikon to reconsider the Mirrirless market.
    The Mirror is dead.

  • Paul

    The reason mirrorless cameras matter: the a77 can shoot 12 fps. It also can do continuous autofocus while shooting 1080p video. Less moving parts also means greater reliability.

  • Paul

    The reason mirrorless cameras matter: the a77 can shoot 12 fps. It also can do continuous autofocus while shooting 1080p video. Less moving parts also means greater reliability.

  • Paul

    The reason mirrorless cameras matter: the a77 can shoot 12 fps. It also can do continuous autofocus while shooting 1080p video. Less moving parts also means greater reliability.

  • http://twitter.com/YouDidntDidYou YouDidntDidYou

    strange they don’t mention Olympus, Panasonic and Samsung’s mirrorless offerings and the affect they are having on Canon and Nikon’s share in this “summary” of the original article

  • http://khurtwilliams.com/ Khürt L. Williams

    “Who cares about mirror less cameras?”

    The rest of humanity that are not DSLR snobs.

  • http://twitter.com/ilbolzan Ílson bolzan

    I don’t see reasons to go for a Mirrorless camera.

     Most of them are as expensive as DSLRs, have a few options of lenses and aren’t good as DSLRs in terms of image quality.

    Also a lot of people don’t do sports photography so they don’t care about 10 or more fps.

    They are different markets, i don’t see any problem in it.

  • Felipe Manga

    mirrorless would be more exciting if it also meant mechanical-shutterless. The reliability issue is a concern for shutters, not mirrors (except in the case of the 5D :P).

  • Felipe Manga

    mirrorless would be more exciting if it also meant mechanical-shutterless. The reliability issue is a concern for shutters, not mirrors (except in the case of the 5D :P).

  • http://khurtwilliams.com/ Khürt L. Williams

    Just because you can’t see a reason to have a mirror less camera does not mean a reason does not exist. To each his own. I have a compact camera because carrying around a DSLR is a pain in the ass. I have a DSLR because my compact camera does not have sufficient manual controls and I can’t change lenses. Mirror less cameras are a compromise between the two.

  • Dnguyen

    But they do have mirrorless cameras. PowerShot and CoolPix. Oh… you want a more beefed up camera… Not a point and shoot… Not quite a DSLR.

  • Jerry

    Right on!

  • TN

    but a77 isn’t mirrorless