PetaPixel

Artist Mocks the Absurd Poses in Fashion Photos by Showing Them in Real Life

Have you ever noticed how ridiculous many of the poses seen in fashion and glamor photographs are? Artist Yolanda Dominguez has a project called Poses highlighting how absurd and artificial the poses are by having a group of women do them in public locations and filming the reactions of passersby. It’s interesting how something so ridiculous when seen in real life can look so “normal” when done by a model in the context of a fashion photograph.

(via mashKULTURE)


 
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  • http://blog.wingtangwong.com/ Wing Wong

    Question that comes to mind: how much were the models paid in these shoots? ^_^;;;

  • David

    These are great! You can tell these weren’t in the U.S. because no one got arrested. Or mugged.

  • http://gaborszantai.co.uk Gabor Szantai

    Would they imitate the poses of greek statues, egyptian wall paintings, renaissance murals? 

  • http://gaborszantai.co.uk Gabor Szantai

    No worries, US would be the Heaven for togs if you compared to UK…:)

  • Snarlton

    The audio on that video was disturbing.

  • Snarlton

    The audio on that video was disturbing.

  • Tang0star

    A great example of how an artist can both get and miss the point entirely…!!

  • Tang0star

    A great example of how an artist can both get and miss the point entirely…!!

  • Tang0star

    Moreover, how much did they pay the photographer to take them…?

  • Man with a camera

    Very funny like Russian prank videos on youtube. Very creative.

  • http://www.facebook.com/mauricio.munuera Mauricio Munuera

    This is ridiculous! Anything out of context will look absurd.

  • http://www.facebook.com/mauricio.munuera Mauricio Munuera

    This is ridiculous! Anything out of context will look absurd.

  • Young

    It looks ridiculous because the real women are doing the poses for more than a couple of seconds.  If I freeze mid-stride before taking a bite of my apple for 30 seconds, I think people would look at me strangely too.

  • http://www.facebook.com/coachtroop Ryan Troop

    Actually, I think it does a lot to show that the poses do exactly what they are designed to do – get attention. People became concerned, interested, or enticed by the actions. It was obvious that the “mermaid” pose is one that should be avoided for future adverts – it was viewed as “normal” behavior, and did not grab attention as the others did.

  • http://twitter.com/claudenougat Claude Nougat

    I thought it was quite simply…hilarious! Tweeted about it, Google +1′d, just loved it. No need to go to great analysis or interpretations. Of course poses taken out of context and by the “wrong” characters will look ludicrous, but that’s the point, isn’t it? Being a model forces one into taking absurd poses for the photographer, and this is what’s it’s all about, no further claims made here. Just focus on the absurdity and enjoy!

    Anyway, that’s my own humble opinion and I enjoyed myself!

  • Gwan

    Fun video, but the sound balance between the music and speech is off, unless I’m the only one who struggled to hear what people were saying?

  • Peer

    If there had been the real poses on the street from the real models exactly like in the second the picture was taken, it would have been a work of art from any angle. It would have been a great picture in 3D. A sloppy copy doesn’t make the original worse.

  • Peer

    If there had been the real poses on the street from the real models exactly like in the second the picture was taken, it would have been a work of art from any angle. It would have been a great picture in 3D. A sloppy copy doesn’t make the original worse.

  • Arad

    The poses that tennis players and ballet dancers make would also look absurd in real life. What’s your point?

  • http://twitter.com/BenicioMurray Benicio Murray

    look at all the offended fashion photographers in the comments :P

  • http://www.facebook.com/davidcohendelara David Cohen De Lara

    Exactly. 

    And another thing that makes this look a bit absurd is that the artist, how do I put this nicely… Doesn’t quite look like a mode. 

  • http://www.facebook.com/davidcohendelara David Cohen De Lara

    Exactly. 

    And another thing that makes this look a bit absurd is that the artist, how do I put this nicely… Doesn’t quite look like a mode. 

  • Fizzy

    Funny idea, but this video was totally unwatchable.  The music was SUPER ANNOYING and way to damn loud.  It drowned everything out.

  • Igogosh

    The poses work by the way – people stop and look. 
    A good commercial grabs people’s attention and draws it to the subject they are promoting. 
     It’s amazing how that “photographer” missed the whole point

  • http://pulse.yahoo.com/_PQ54IG5P6I73FWHYGC4LVDZQYI Michael

    Some people have way too much time on their hands!

  • http://www.facebook.com/AntoniaArcella Antonia Arcella

    I thought this was great :) there are too many critics out there.  You had fun making a video and getting a laugh out of stuff we all have at least thought about before when glancing through a fashion magazine “who stands like that? and why does it look so cool??” lol great vid had fun watching it.  Hope haters stop hating and just enjoy it for a little while!

  • http://travel-outback-australia.com Amanda

    This is fabulous. I laughed so much I cried. Points out the absurdity of something that is inexplicably powerful in contemporary society when it has no basis for being so.

  • http://www.jebegaie.com Jebegaie

    Ahah, this is awesome stuff. The people acting this out are admirable, they show a great deal of courage ! Not being affected by the social pressure when doing this must have been terribly difficult !

  • http://www.idealseduction.com conseil drague

    This is terrific ! Ahah how ridiculous they look in real life ! Some people might as well think some of them are actually dead…

  • Andyrew

    Wonderful to point out the ridiculousness of fashion imagery, or possibly the shortage of creativity behind the ideas, or lack thereof. I read a few comments relating to people not being able to decipher the audio and music. I don’t think it was the Artist’s intention to have the audio absolutely understood. Key phrases kept deliberately repeating themselves, like “I always wanted to be in fashion”, which I think were used to reaffirm how shallow and imaginary (or unobtainable) the world fashion is. Damn funny too.

  • Noone

    Exactly. I guess almost all still images will look strange in real life.

    How often do you see someone sitting still, just smiling for 90 seconds?
    Obviously it looks strange if someone halts a movement and stand still.

  • Christopher

    High fashion is supposed to be fantasy.  I do believe it is art.  I’m confused by the point of this.  People are upset because they’re fat?  If a supermodel were on the street doing this in a beautiful couture gown the effect would be totally different.  I’m sorry but this misses the mark; the artist is commenting more on their insecurity than what the world of fashion actually is.

  • http://www.facebook.com/morgoththebetrayer Cory Zuspan

    Agreed. If the point of this was to show how out of the ordinary standing still was, it would make sense, but any motion paused for several minutes is going to attract attention either because they think you’re injured or insane.

  • Cody

    @Christopher you’re right…I think she missed the point of where it is just a moment in time when they take pics of models.  Maybe a better video would be of normal people wearing the ‘cat walk’ clothes in the street with their big hats etc. 

  • E. P.

    These women aren’t the artist, for one. And second, using ‘average’-looking people is part of the real-world recontextualization.

  • Ep

    “people are upset because they’re fat?”

    What? What are you trying to say?

    The various ‘models’ are average ladies, which is part of the real-world re-contextualization.

  • Anonymous

    He said that because some people on the previous comments mentioned that they don’t actually look like models…
    “And another thing that makes this look a bit absurd is that the artist,
    how do I put this nicely… Doesn’t quite look like a mode.”

  • http://tropix-blue.blogspot.com Tropixblue

    The project fails in its stated objective because the women imitating the poses of models lack the physical characteristics, grace & sensuality to carry the poses. Modeling poses are deliberately exaggerated & its artifice is a strategy of accentuation. The “modeling” was also totally out of context. Yolandar misses the point completely. She succeeds in making the women in the video absurd in public & reveals the lack of artistic integrity & the superficial conceptualization of the project as it was executed.

  • Miia

    I think this video shows the ridiculousness of the way in which women are portrayed in fashion imagery. Fashion images are compositions in which the women are put in completely unnatural positions. This serves to objectify them. Fashion imagery purposely objectifies women (and nowadays sometimes also men). No one takes positions like that spontaneously, they don’t come naturally. Above all, an _active subject_ would never take a position like the ones seen in fashion images… Those poses serve to tell the viewer: Here’s an Object. We made it. We shaped it. It has no will or mind of its own.

    Love the video. Thumbs up!

  • http://pulse.yahoo.com/_LY5UDXTQ5VHSYA5U3YTE6AWABU Frustrated in the midwest

    The music makes it to annoying to even watch. Ugh.

  • http://pulse.yahoo.com/_LY5UDXTQ5VHSYA5U3YTE6AWABU Frustrated in the midwest

    For a moment I thought one of my kids had an annoying game from miniclip in the background.  

  • Michael

    Well, I think these poses, when taken in real life, are looking so ridiculous because the women who are posing are not moving at all and statically holding the poses. Even if it was in a “natural” pose, it would seem quite weird if somebody just froze like that and did not move at all anymore. A photo captures a only short moment and considering that, the pose might not seem as bizarre.

    However, I agree that most fashion photography depicts the models in a wrong and objectified way and try to avoid having to look at those photos.

  • Jim

    Next they should do a video about how absurd looking normal in fashion shots looks.

  • Mescaline

    Fashion shouldn’t be about the super skinny girls, it should be about the clothes. I know it’s an aspirational industry, but it should not objectify women like it does. This isn’t about being fat or insecure.

  • Gdvfc

    Neat idea, terrible implementation.
    Next time, try again with the models holding the pose for a few seconds then moving to another absurd pose. Lather, rinse, repeat. That would remove the “OMG, she’s not moving at all!” response, and keep it in the realm of “WTH is she standing like that?”
     

  • isa

    That’s why they are called poses. They are not natural. Doh.

  • Zia_zzzz

    Loved itl What I’d really love to see next is about ten catwalk models — in the clothes, matching hair, matching ridicuous makeup, etc. — all within a few block radius of say, a large but not “noted” fashion city, not talking or being together, just quietly going about their daily business, as if their haute couture clothes were “real”. THAT would cause all kinds of a sensation of unease. What do you say, Ms. Dominguez? 

  • Mobill

    I think it’s really funny how so many people don’t care and aren’t even looking at them.

  • Rubendelacruz

    I like how most of the people completely ignore the women.

  • Helen Back

    Bravo! The comments are valid regarding the women here standing long periods of time verses a snapshot moment in time. I get that. Still, except for the psychotic audio, I enjoyed this! It made me question for the first time ever if there is actually a place for fashion art in the real and virtual world, or is all simply based on illusion, deception, fantasy, LIES having nothing whatsoever to do with reality, and everything to do with commercialism, sales, marketing and GREED. Kudos to the REAL, courageous and gorgeous Plain Janes. THESE women are what I call “Art”. Shame on the remarks implying their lack of attractiveness or poise. Who says you and who made you the boss of attractiveness? I am personally bored and disgusted by the current trend of sharp, hardened masculine facial features and anorexic-on-heroin look. This vid was about pointing out the absurdity of fashion photography poses and the producer made her point.