PetaPixel

Olympus Ad Campaign Disses Cell Phone Photography

Photographer Mark Matthews of Sydney, Australia spotted the above plaque on a sidewalk that reads,

If your camera also sends text messages, that will explain why your photos are rubbish

Turns out it’s a clever new ad campaign by Olympus titled “Get a Real Camera“. Visiting the website on the plaque takes you to the Olympus Australia website.

(via Chase Jarvis)


Image credit: Photograph by Mark Matthews and used with permission


 
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  • http://www.photoblog.com/smbunation Mike

    Thanks you! I’m glad to know I’m not the only one who feels this way!

  • http://twitter.com/JackCallum Jack Kennedy

    Was the picture taken on his phone? ;-)

  • http://twitter.com/joakimfj Joakim Fjeldli

    MFT arent real cameras :D

  • http://www.photoblog.com/bergur Bergur

    Great! I love it. Although my personal motto is:

    “An idiot can take a bad picture with a good camera; it takes photographer to take a good picture with a bad camera.”

  • http://sljonesdigital.com SLJonesDigital

    Olympus makes good equipment … good enough they shouldn’t feel the need to take cheap shots. 

  • Kal

    If it says “get a real camera”, then why does it link to Olympus?

  • Dave Vaughan

    What happened to the saying ‘The best camera is the one you have with you’ ??

  • Dave Vaughan

    What happened to the saying ‘The best camera is the one you have with you’ ??

  • http://twitter.com/Mvdv84 Marc van der Veen

    Should link that to the iPhone fashion shoot where everyone was fooled: http://fstoppers.com/iphone
    Good photo’s = good photographer. Although equipment helps of course :)

  • http://www.facebook.com/profile.php?id=673406604 Jon Liebold

    Good gear doesn’t make good photographers. It just can hide bad ones.

  • http://www.facebook.com/Austinhastings Austin Hastings

    heh heh.  someone is nervous.  if the photo is rubbish, it’s the photog, not the camera.  attached image taken with iPhone… thought it turned out pretty well.

  • Gereon

    Famous last words

  • Gereon

    Famous last words

  • Anonymous

    Not a bad motto, but I don’t think a “good” camera can fix bad shooting.  I don’t know where I would define a good camera, it’s probably very subjective.

    There is a motto that the best camera is the one you have with you.  You’ll take an SLR with you when you plan to take pictures, but what happens if you come across a good shot and it’s the day you left it at home?

  • http://twitter.com/franwhite Fran White

    BITE me….. LOL Olympus!

  • Anonymous

    Yeah and I burned my SpaghettiO’s last night. I must need a real stove. If Olympus is taking that big of a bite from cellphones, it’s time for them to start integrating sim cards into their cameras.

    P.S. If this post sounds like rubbish, forgive me. I’ll try typing it next time from a real phone.

  • Daydreamz1

    Here, here. I totaly agree, seen the crap on instagram lately.

  • Mark Matthews

    Haha, yes it was, using the best camera app!

  • Ab

    Lets be honest here, 95% of phone snaps are rubbish. From a compositional standpoint and a technical standpoint. The technology has reduced the importance of a photo, the memory it can refresh.

    There is a reason people use the cute filters that make their pictures look older, more vintage, vignette etc. Because most people want pictures that look like the pics from their past, from their parents time or grandparents time. They just dont know why they dont.

    A fine message, and an important point, using a phone to take pictures also removes most pressure or desire to improve the shot, the skill etc. Having a “real camera” both opens room for questions and growth into “good” picture taking, as well as begins the path to appreciating photographs.

    Now phones are perfect for reportage, just getting a visual at the time. Beyond that, a camera is always going to be better, and why shouldnt it be?

    One last note, what all camera companies need to do is build bluetooth and phone capabilities into their cameras, so you can chat on a headset and leave your phone at home.

    Ab

  • Ab

    Lets be honest here, 95% of phone snaps are rubbish. From a compositional standpoint and a technical standpoint. The technology has reduced the importance of a photo, the memory it can refresh.

    There is a reason people use the cute filters that make their pictures look older, more vintage, vignette etc. Because most people want pictures that look like the pics from their past, from their parents time or grandparents time. They just dont know why they dont.

    A fine message, and an important point, using a phone to take pictures also removes most pressure or desire to improve the shot, the skill etc. Having a “real camera” both opens room for questions and growth into “good” picture taking, as well as begins the path to appreciating photographs.

    Now phones are perfect for reportage, just getting a visual at the time. Beyond that, a camera is always going to be better, and why shouldnt it be?

    One last note, what all camera companies need to do is build bluetooth and phone capabilities into their cameras, so you can chat on a headset and leave your phone at home.

    Ab

  • Ab

    Lets be honest here, 95% of phone snaps are rubbish. From a compositional standpoint and a technical standpoint. The technology has reduced the importance of a photo, the memory it can refresh.

    There is a reason people use the cute filters that make their pictures look older, more vintage, vignette etc. Because most people want pictures that look like the pics from their past, from their parents time or grandparents time. They just dont know why they dont.

    A fine message, and an important point, using a phone to take pictures also removes most pressure or desire to improve the shot, the skill etc. Having a “real camera” both opens room for questions and growth into “good” picture taking, as well as begins the path to appreciating photographs.

    Now phones are perfect for reportage, just getting a visual at the time. Beyond that, a camera is always going to be better, and why shouldnt it be?

    One last note, what all camera companies need to do is build bluetooth and phone capabilities into their cameras, so you can chat on a headset and leave your phone at home.

    Ab

  • Ab

    Lets be honest here, 95% of phone snaps are rubbish. From a compositional standpoint and a technical standpoint. The technology has reduced the importance of a photo, the memory it can refresh.

    There is a reason people use the cute filters that make their pictures look older, more vintage, vignette etc. Because most people want pictures that look like the pics from their past, from their parents time or grandparents time. They just dont know why they dont.

    A fine message, and an important point, using a phone to take pictures also removes most pressure or desire to improve the shot, the skill etc. Having a “real camera” both opens room for questions and growth into “good” picture taking, as well as begins the path to appreciating photographs.

    Now phones are perfect for reportage, just getting a visual at the time. Beyond that, a camera is always going to be better, and why shouldnt it be?

    One last note, what all camera companies need to do is build bluetooth and phone capabilities into their cameras, so you can chat on a headset and leave your phone at home.

    Ab

  • Ab

    Lets be honest here, 95% of phone snaps are rubbish. From a compositional standpoint and a technical standpoint. The technology has reduced the importance of a photo, the memory it can refresh.

    There is a reason people use the cute filters that make their pictures look older, more vintage, vignette etc. Because most people want pictures that look like the pics from their past, from their parents time or grandparents time. They just dont know why they dont.

    A fine message, and an important point, using a phone to take pictures also removes most pressure or desire to improve the shot, the skill etc. Having a “real camera” both opens room for questions and growth into “good” picture taking, as well as begins the path to appreciating photographs.

    Now phones are perfect for reportage, just getting a visual at the time. Beyond that, a camera is always going to be better, and why shouldnt it be?

    One last note, what all camera companies need to do is build bluetooth and phone capabilities into their cameras, so you can chat on a headset and leave your phone at home.

    Ab

  • Ab

    Lets be honest here, 95% of phone snaps are rubbish. From a compositional standpoint and a technical standpoint. The technology has reduced the importance of a photo, the memory it can refresh.

    There is a reason people use the cute filters that make their pictures look older, more vintage, vignette etc. Because most people want pictures that look like the pics from their past, from their parents time or grandparents time. They just dont know why they dont.

    A fine message, and an important point, using a phone to take pictures also removes most pressure or desire to improve the shot, the skill etc. Having a “real camera” both opens room for questions and growth into “good” picture taking, as well as begins the path to appreciating photographs.

    Now phones are perfect for reportage, just getting a visual at the time. Beyond that, a camera is always going to be better, and why shouldnt it be?

    One last note, what all camera companies need to do is build bluetooth and phone capabilities into their cameras, so you can chat on a headset and leave your phone at home.

    Ab

  • Ab

    Lets be honest here, 95% of phone snaps are rubbish. From a compositional standpoint and a technical standpoint. The technology has reduced the importance of a photo, the memory it can refresh.

    There is a reason people use the cute filters that make their pictures look older, more vintage, vignette etc. Because most people want pictures that look like the pics from their past, from their parents time or grandparents time. They just dont know why they dont.

    A fine message, and an important point, using a phone to take pictures also removes most pressure or desire to improve the shot, the skill etc. Having a “real camera” both opens room for questions and growth into “good” picture taking, as well as begins the path to appreciating photographs.

    Now phones are perfect for reportage, just getting a visual at the time. Beyond that, a camera is always going to be better, and why shouldnt it be?

    One last note, what all camera companies need to do is build bluetooth and phone capabilities into their cameras, so you can chat on a headset and leave your phone at home.

    Ab

  • Ab

    Lets be honest here, 95% of phone snaps are rubbish. From a compositional standpoint and a technical standpoint. The technology has reduced the importance of a photo, the memory it can refresh.

    There is a reason people use the cute filters that make their pictures look older, more vintage, vignette etc. Because most people want pictures that look like the pics from their past, from their parents time or grandparents time. They just dont know why they dont.

    A fine message, and an important point, using a phone to take pictures also removes most pressure or desire to improve the shot, the skill etc. Having a “real camera” both opens room for questions and growth into “good” picture taking, as well as begins the path to appreciating photographs.

    Now phones are perfect for reportage, just getting a visual at the time. Beyond that, a camera is always going to be better, and why shouldnt it be?

    One last note, what all camera companies need to do is build bluetooth and phone capabilities into their cameras, so you can chat on a headset and leave your phone at home.

    Ab

  • Ab

    Lets be honest here, 95% of phone snaps are rubbish. From a compositional standpoint and a technical standpoint. The technology has reduced the importance of a photo, the memory it can refresh.

    There is a reason people use the cute filters that make their pictures look older, more vintage, vignette etc. Because most people want pictures that look like the pics from their past, from their parents time or grandparents time. They just dont know why they dont.

    A fine message, and an important point, using a phone to take pictures also removes most pressure or desire to improve the shot, the skill etc. Having a “real camera” both opens room for questions and growth into “good” picture taking, as well as begins the path to appreciating photographs.

    Now phones are perfect for reportage, just getting a visual at the time. Beyond that, a camera is always going to be better, and why shouldnt it be?

    One last note, what all camera companies need to do is build bluetooth and phone capabilities into their cameras, so you can chat on a headset and leave your phone at home.

    Ab

  • Anonymous

    Well…I’d say 95% of all photos are rubbish regardless of camera. My iPhone snaps are the same as my 5D snaps from a “compositional standpoint”. I’d say the bigger point here is that Olympus is scared sh**less by the rise of mobile photography. An ad like this is a shot across the bow.

    Oh, and who cares if people use vintage filters? Are they having fun with photography? Does anything else actually matter? If folks want to get “serious” then they will. But if someone doesn’t understand the basics of photography then moving from an iPhone to an Olympus point and shoot sure isn’t going to help. In fact, it won’t matter at all.

    This is ADVERTISING folks, not a stand of solidarity with a notion of “better photography.” – Olympus is frightened as well they should be.

  • Anonymous

    Well…I’d say 95% of all photos are rubbish regardless of camera. My iPhone snaps are the same as my 5D snaps from a “compositional standpoint”. I’d say the bigger point here is that Olympus is scared sh**less by the rise of mobile photography. An ad like this is a shot across the bow.

    Oh, and who cares if people use vintage filters? Are they having fun with photography? Does anything else actually matter? If folks want to get “serious” then they will. But if someone doesn’t understand the basics of photography then moving from an iPhone to an Olympus point and shoot sure isn’t going to help. In fact, it won’t matter at all.

    This is ADVERTISING folks, not a stand of solidarity with a notion of “better photography.” – Olympus is frightened as well they should be.

  • Anonymous

    Well…I’d say 95% of all photos are rubbish regardless of camera. My iPhone snaps are the same as my 5D snaps from a “compositional standpoint”. I’d say the bigger point here is that Olympus is scared sh**less by the rise of mobile photography. An ad like this is a shot across the bow.

    Oh, and who cares if people use vintage filters? Are they having fun with photography? Does anything else actually matter? If folks want to get “serious” then they will. But if someone doesn’t understand the basics of photography then moving from an iPhone to an Olympus point and shoot sure isn’t going to help. In fact, it won’t matter at all.

    This is ADVERTISING folks, not a stand of solidarity with a notion of “better photography.” – Olympus is frightened as well they should be.

  • Anonymous

    Well…I’d say 95% of all photos are rubbish regardless of camera. My iPhone snaps are the same as my 5D snaps from a “compositional standpoint”. I’d say the bigger point here is that Olympus is scared sh**less by the rise of mobile photography. An ad like this is a shot across the bow.

    Oh, and who cares if people use vintage filters? Are they having fun with photography? Does anything else actually matter? If folks want to get “serious” then they will. But if someone doesn’t understand the basics of photography then moving from an iPhone to an Olympus point and shoot sure isn’t going to help. In fact, it won’t matter at all.

    This is ADVERTISING folks, not a stand of solidarity with a notion of “better photography.” – Olympus is frightened as well they should be.

  • Anonymous

    Well…I’d say 95% of all photos are rubbish regardless of camera. My iPhone snaps are the same as my 5D snaps from a “compositional standpoint”. I’d say the bigger point here is that Olympus is scared sh**less by the rise of mobile photography. An ad like this is a shot across the bow.

    Oh, and who cares if people use vintage filters? Are they having fun with photography? Does anything else actually matter? If folks want to get “serious” then they will. But if someone doesn’t understand the basics of photography then moving from an iPhone to an Olympus point and shoot sure isn’t going to help. In fact, it won’t matter at all.

    This is ADVERTISING folks, not a stand of solidarity with a notion of “better photography.” – Olympus is frightened as well they should be.

  • Anonymous

    Well…I’d say 95% of all photos are rubbish regardless of camera. My iPhone snaps are the same as my 5D snaps from a “compositional standpoint”. I’d say the bigger point here is that Olympus is scared sh**less by the rise of mobile photography. An ad like this is a shot across the bow.

    Oh, and who cares if people use vintage filters? Are they having fun with photography? Does anything else actually matter? If folks want to get “serious” then they will. But if someone doesn’t understand the basics of photography then moving from an iPhone to an Olympus point and shoot sure isn’t going to help. In fact, it won’t matter at all.

    This is ADVERTISING folks, not a stand of solidarity with a notion of “better photography.” – Olympus is frightened as well they should be.

  • http://twitter.com/JosteinRoalkvam Jostein Roalkvam

    Trollololol

  • http://twitter.com/JosteinRoalkvam Jostein Roalkvam

    Trollololol

  • http://twitter.com/WesternLights Russ

    “If your internal rate of change as a company is slower than the rate of external change – you are going backwards – fast”

    RIP Olympus – you missed the point ….. again

  • Flipper

    I have an Olympus E-PL1 that I just *LOVE*.
    It was a gift that I almost returned to get another lens for my Canon DSLR, but thought “what the hell” and kept it.  Glad I did.

    That thing goes everywhere with me now.  A great tool for street photography when you want to be more discreet, and images are every bit as good as your Canon or Nikon.

  • Flipper

    I have an Olympus E-PL1 that I just *LOVE*.
    It was a gift that I almost returned to get another lens for my Canon DSLR, but thought “what the hell” and kept it.  Glad I did.

    That thing goes everywhere with me now.  A great tool for street photography when you want to be more discreet, and images are every bit as good as your Canon or Nikon.

  • Hopas

    This is PetaPixel.
    Most of the people here are equipment masturbators, not photographers.

  • Hopas

    This is PetaPixel.
    Most of the people here are equipment masturbators, not photographers.

  • http://twitter.com/btezra craig biertempfel

    it’s not what you shoot with

    but what you shoot that’s important
    end of story.

    Don’t make me wanna get rid of my E-P2 Pen, Olympus, simply because your arrogance is displayed in your advertising…stick to what you do well, producing quality cameras, not advertising

  • http://twitter.com/btezra craig biertempfel

    it’s not what you shoot with

    but what you shoot that’s important
    end of story.

    Don’t make me wanna get rid of my E-P2 Pen, Olympus, simply because your arrogance is displayed in your advertising…stick to what you do well, producing quality cameras, not advertising

  • Dnguyen

    Bad example because seriously, how much would you say all that professional lighting equipment costs? (which is not exactly mobile either).

  • Danny

    Danny Lamontagne.

    If your happy with the lower quality images that phones produce all the power to you.
    But I do a lot of extreme macro work at 1x to 6x magnification with bellows, And I use
    real macro lenses from 70mm 100mm 210mm. And the Olympus system rules for true
    macro work. So cell phones with cameras are useless to me. Try making a 16×20 from
    your cell phone with its little sensor good luck. 

  • Canon Man

    “If your camera can’t easily share photos, that will explain why you have no friends.”

  • Danny

    No image right out of the camera is good enough they all need some Photoshop work.
    I can share images easily after I work on them in Photoshop CS5 I just email it like everyone else. My friends expect high quality work from me cell phone cameras don’t
    cut it. I don’t go around and take happy snaps like most people. My images are pro quality.
    Cell phone camera’s are just toys. At one time I used to shoot 4×5 and 5×7 film those were
    the days.

  • Anonymous

    If you revisit this comment today (in regards to the executive shakedown @ Olympus) it kind of makes me laugh.

  • Mick D

     I had a look at the iphone photos “where everyone was fooled”.

    Sure the girls are cute, the STUDIO lighting isn’t bad.

    As for Image quality the “Everyone” referred to, must be completely blind morons to think they were taken with a decent camera. 

    Reportage, snaps and when you don’t have a camera with you cam-phones are fine.  I use my Galaxy phone for this sometimes.  The inference that phone pics compare to a shot taken with a purpose built camera is rubbish (if you have them BOTH with you).

    Many people are satisfied with phone-cam IQ, but no one would be satisfied to have THEIR wedding shots or model portfolio taken on one.  Too many trees growing out of heads because of the extreme DOF for starters.  Nice ‘grainy’ effect if that’s what you’re after, though :)