PetaPixel

Ricoh to Buy Pentax Camera Brand for $124 Million

Ricoh is purchasing the Pentax camera business from optical glass-maker Hoya for roughly 10 billion yen (~$124.2 million) in order to jump into the DSLR game. Hoya had purchased Pentax back in 2007 mainly for its medical technologies and was widely expected to sell off the camera division of the company. Ricoh already makes a number of quality compact cameras, but the market is slowly being eaten up by large-sensor interchangeable lens cameras and mobiles phones. The company is planning to continue using the Pentax brand name on its newly acquired camera lines.

(via Reuters via 1001 Noisy Cameras via Engadget)


 
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  • Anonymous

    I assume it includes the 645D?

  • http://www.petapixel.com Michael Zhang

    Yessir

  • http://twitter.com/ErinKohlenberg Erin Kohlenberg

    Does that mean they’ll  market more in the US? Maybe have a full sensor camera? I love my Pentax K10D

  • http://pulse.yahoo.com/_PQ54IG5P6I73FWHYGC4LVDZQYI Michael

    Seems a low price for a household name company…