PetaPixel

A Glimpse Inside the Fujifilm FinePix X100 Production Plant

Fujifilm recently put out this infomercial showing the company’s efforts to restore production capabilities after having their manufacturing plant damaged by the disastrous earthquake and tsunami back in March. We get a behind-the-scenes glimpse of what the manufacturing plant looks like, and the assembly line that puts the X100 together.

(via Foto Actualidad)


 
Get the hottest photo stories delivered to your inbox.
Get a daily digest of the latest headlines:
  • Kenn

    I was really excited about this camera when i saw it on the internet and in magazines; I was actually willing to dash out $1400 for this camera! but during my visit to NY in May, i stopped by B&H and got some hands on time w/ this camera.  To my surprise, it was almost a disappointment! I have to say besides the looks, there wasn’t much for me to admire about this camera after i handled it.  It was way too light, it almost feels like a toy, maybe its because they used aluminium instead of steel, and plastic instead of real leather? Reviews online said the software is really buggy and not a joy to use, although it does have great IQ.  For the time being I’ll just stick to my heavy and bulky 7D; and maybe one day i’ll get my hands on time w/ a leica see if it lives up to its name.

    I know this post will upset x100 fans but I’m wondering if anyones feels the same…

  • http://twitter.com/Myrddon Henning Nilsen

    Well they’ve made the firmware better, but yeah I’m having buyers remorse.
    Probably going to sell it once I get the time to do so.

  • http://twitter.com/Myrddon Henning Nilsen

    Well they’ve made the firmware better, but yeah I’m having buyers remorse.
    Probably going to sell it once I get the time to do so.

  • Travis

    I wish I could personally go down to that factory and thank everybody there.  I got my camera shortly after the quake, after waiting for it for 2 months, and to receive it as quickly as I did in midst of a catastrophe just goes to show how dedicated and hard working these employees are. 

    I like my X100, it’s not perfect, the auto focus is a tad slow and the manual focus ring has so much travel between macro and infinity that it isn’t practical in the least, but as a sidekick camera I cannot complain at all.  I can only say that in terms of other compact, fixed lens cameras it is leaps and bounds ahead of the competition.  All around for picture quality the camera has never let me down, iso performance is quite nice, color rendition feels spot on, and the sharpness is pretty good for a small sensor camera (smaller than my 5dII).

    All in all I look forward to future models and improvements and cannot thank these employees enough for their hardwork.