PetaPixel

A Theory on Leica’s Red Dot Logo

Maybe when Leica’s designers were brainstorming ideas for the company’s logo, they noticed the flag of Japan and said, “Okay, lets go with that.”


P.S. Co.Design has a great piece on Leica’s brand management.


 
 
  • http://blog.trushots.com Trudy

    ROFL

  • lloyd

    always coca-leica

  • Dannynoonan82

    Michael what are you bored?

  • http://twitter.com/SoIGiveYouDean Dean W. Thompson

    haha That’s pretty funny, I must say.

  • http://twitter.com/salzmanufaktur Salz

    Maybe that’s the truth.  I mean Japan and Germany were allies back then. :D
    Actually we have a relationship since the 17th century.

  • Dannynoonan82

    I’d also like to add that the Co.Design thing isn’t a “great piece” it’s a press release (advertisement, did they pay you to link that?) that can be summed up in one sentence: “Leica snobs still think they’re worth the money.”

  • http://twitter.com/Soiden Sebastián Soto

    The line that starts in the ‘L’ and goes throught the whole name makes me think of a smile.

  • http://twitter.com/Soiden Sebastián Soto

    The line that starts in the ‘L’ and goes throught the whole name makes me think of a smile.

  • http://twitter.com/Soiden Sebastián Soto

    The line that starts in the ‘L’ and goes throught the whole name makes me think of a smile.