PetaPixel

Advertising Fail: Fujifilm Disses the X100

One of our keen-eyed readers named Daniel recently opened up his July issue of Wired magazine and saw this advertisement for the popular Fujifilm FinePix X100. What caught his eye was the following line:

The FinePix X100 provides smooth tonal rendering, an exceptionally low S/N ratio and outstanding image clarity.

S/N stands for “signal to noise” and an “exceptionally low S/N ratio” would mean the camera shoots extremely low-quality, noisy photographs — hardly the thing you’d want to boast about in an advertisement!


Update: Title and tweet fail: we originally wrote “Kodak” instead of “Fujifilm” in the title of this post. Sorry Kodak!


 
  • http://twitter.com/peterkasbergen Peter Kasbergen

    But what does this have to do with Kodak dissing anything?

  • EBDutch

    Kodak?

  • http://twitter.com/MichaelMase Michael Mase

    Post Title Fail: PetaPixel mentions Kodak when Kodak has nothing to do with this article.

    :P

  • http://www.facebook.com/profile.php?id=540827255 Tavis Dunn

    Explain to me exactly how “Kodak” disses the X100?
    Maybe you should proof-read your titles.

  • Ernie

    Why is “Kodak” in the headline here?

  • Ernie

    Why is “Kodak” in the headline here?

  • Ernie

    Why is “Kodak” in the headline here?

  • http://www.petapixel.com Michael Zhang

    Yikes. Headline and tweet fail. Sorry for the typo

  • http://www.petapixel.com Michael Zhang

    Yikes. Headline and tweet fail. Sorry for the typo

  • http://www.petapixel.com Michael Zhang

    Yikes. Headline and tweet fail. Sorry for the typo

  • http://twitter.com/MWolfe_ Benedict

    Kodak? Shouldn’t it be FujiFilm?

  • http://twitter.com/MWolfe_ Benedict

    Kodak? Shouldn’t it be FujiFilm?

  • http://www.facebook.com/profile.php?id=540827255 Tavis Dunn

    Lol…all better now.

  • http://www.facebook.com/profile.php?id=540827255 Tavis Dunn

    Lol…all better now.

  • http://twitter.com/DoctorOctothorp Adam Solomon

     Kodak’s infiltration of Fuji’s marketing department has been successful.  Excellent.

  • http://twitter.com/DoctorOctothorp Adam Solomon

     Kodak’s infiltration of Fuji’s marketing department has been successful.  Excellent.

  • Hamburg Pixx

    Come on, you can do better: It´s FuFjifilm now… :-)

  • http://www.petapixel.com Michael Zhang

    Thanks. I just fired the portion of my brain that deals with spell checking. Looking for a replacement

  • Anonymous

    signal to noise ratio has always been used in electronics to describe how much noise is bundled with the active signal, and the lower the number the higher the final quality. Anyone with a degree in electronics here? http://users.tpg.com.au/users/ldbutler/AmpNoise.htm

  • http://profiles.google.com/drfealko Daniel Fealko

    A blog fail about an advertising fail.  Hmm…

    Yup, mistakes are easy to make.

  • http://profiles.google.com/drfealko Daniel Fealko

    A blog fail about an advertising fail.  Hmm…

    Yup, mistakes are easy to make.

  • http://thenewcamera.com Sony A65

    Photography is not a easy job..even professional do mistake :)

  • Anonymous

    Low noise is one thing. A low RATIO is another. If it had a low signal to noise ratio of, say, 10 to 1 (obviously using completely arbitrary numbers, and entirely without units of measurement, for the sake of simplicity) you would have a much higher level of noise than if the ratio was high, such as 10000 to 1. 

    The real issue here is the understanding of grammar (anyone who remembers how to diagram a sentence here?) rather than one of physics or electronics or any other such technical field. http://drb.lifestreamcenter.net/Lessons/TS/diagram.htm

  • Tom

    Pot, kettle, black? :o)

  • Tom

    Pot, kettle, black? :o)

  • Katgod

    Had to look this up when I saw the ad. in Wired. Good to know that most of us still look for high S/N not low S/N and of course we all try to get the manufacture of said problem correct also.