This advertisement might not seem too special or difficult to do at first glance, until you find out that it was done completely in Photoshop.
Our original plan: traditional animation in flash, still art in illustrator. Boy did that change. As we went through look development, everyone was feeling the wonkier hand drawn feel. Goodbye Illustrator. As we talked through the pipeline process with our new animator buddy Ben, he suggests “just do it ALL in Photoshop”. With a flurry of keystrokes, the animation timeline was opened, and we were animating… right there… all in one program. ZOMG. [#]
Did you know that Photoshop is capable of animation? Check out the Window->Animation panel.
(via John Nack)