The LoopIt is a new camera sling by Luma designed to be smaller, lighter, and more affordable than the Luma Loop. Both slings use a lanyard and connector that slide along the camera strap and connect to cameras via any available strap mount point. The push-to-release swivels are manufactured at the same factory that invented the swivel used by the US military, with tolerances that supposedly exceed the ones used in combat.

The LoopIt is designed for cameras and gadgets lighter than two pounds, and costs $35 from the Luma website (compared to $70 for the original Loop).

Luma LoopIt (via Gizmodo)