PetaPixel

Nikon Expects 50% of the Interchangeable Lens Pie by Going EVIL

Photokina 2010 came and went without any bombshell EVIL announcements by Canon or Nikon, but murmurs about impending cameras persist. According to Taiwanese newspaper DigiTimes, Nikon is ready to enter the “mirrorless DSLR-similar camera” market:

Japan-based camera brand Nikon expects its new mirrorless DSLR-similar camera will help expand its market share in the interchangeable-lens camera (ILC) market in the Asia Pacific to 40% in 2011 and 50% in 2012, according to the company.

As Sony and Samsung Electronics have both recently entered the DSLR-similar camera market, Nikon pointed out that the DSLR-similar cameras should not cause damage toward the sales of traditional DSLR, instead the model has helped increase consumer acceptance of ILC.

For comparison, Nikon’s market share in Taiwan was about 25% earlier his year, but they hope to reach 35% by the end of 2010 by addressing supply issues.

If the details posted by DigiTimes are legitimate, then we should be seeing a Nikon EVIL camera announcement very soon… perhaps at CES 2011 in early January?

Nikon to enter mirrorless DSLR camera market (via Nikon Rumors)


Image credit: Pie Chart by atomicShed


 
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  • http://twitter.com/ai4281 SeanShin

    They sound pretty optimistic lol