PetaPixel

Hasselblad Tries to One Up Leica with 499 Ferrari H4D Cameras

Leica may have teamed up with the Audi design team for the limited edition Titanium M9 they announced yesterday at Photokina, but Hasselblad has just announced a car partnership of their own: the limited edition Ferrari H4D digital medium format camera. Now pro photographers who are determined to flaunt opulence can shoot with a flaming red camera that matches their car. The camera is even more “limited edition” than the Titanium M9, with 499 being produced instead of 500.

Welcome to the world of cameras being status symbols. Lets hope this kind of craziness doesn’t propagate to other camera companies, or we might see Toyota Canons and Honda Nikons. Oh wait… they have Jackie Chan limited editions already…