Hasselblad H4D-31 Makes Medium Format Affordable for Poorer Rich Photogs

Earlier this year when Hasselblad announced the H4D-40, we found it interesting that Hasselblad claimed to be trying to reach a younger generation of photographers with the $20,000 camera. At Photokina today, Hasselblad introduced the H4D-31, a camera that actually makes digital medium format photography considerably more affordable (albeit still pretty darn expensive for a “young photographer”).

The camera weighs in at 31 megapixels rather than 40, but the 22.5% decrease in resolution translates into a generous 35% decrease in price: the H4D-31 costs about $13,000. You also get your choice of a 80mm prime lens or a lens adapter that allows you to use V-System lenses you already own.

Hopefully some day we’ll be able to give such a camera away here on PetaPixel.