PetaPixel

Fujifilm FinePix X100 to Cost $1,000

The retro FinePix X100 made a huge splash when it was announced a couple days ago, and now more details are being revealed. The beautiful camera will be available starting March 2011 at the price of around $1,000, quite a few pennies more than what many of us were hoping for.

Engadget got some hands-on time with a non-quite-functional pre-production model. They write,

[...] we were able to score some hands-on time with a pre-production model, and we have to say, this thing just feels like a thousand bucks. It’s as solid as a stone, though light packers won’t appreciate just how heavy it is. Regardless, the body exudes quality, and the grip was as comfortable as ever.

What do you think of the price point?


 
  • http://www.focaldesign.be Focaldesign

    Pretty expensive, more towards the Leica segment then I thought it would be, but if it doesn’t exceed $1.000 I’m still thinking about buying it.

  • http://www.facebook.com/kevin.thom Kevin Thom

    It’s too early to say what I think of the price point. I’d have to know how the thing performs. How good is that lens? How does it handle? If it’s as quick and seamless as its film camera controls indicate, and the photos turn out great too, then it might just be worth it.

    Also, the list price is $1000. It’ll probably drop to something comfortably less than that by the time it reaches retail.

  • http://twitter.com/charrotustra Arturo García

    so expensive…

  • http://photo.tenharmsel.com/ Aaronth

    So expensive – but the kicker for me – fixed 23mm prime. This would be great as an additional camera to haul around – but at $1k, that’s a lot of $$ to dump on a camera that couldn’t replace your dSLR. (though, admittedly, I’m not sure it’s supposed to)

  • Guest

    I don’t see what the advantage of this over a Canon G12 would be. Obviously the rangefinder throwback is cool, but the fixed lens is a killer.

  • Ships1952

    Hope it’s more reliable than some of there models at that price mark.

  • eddie

    I think the price is fine, this isn’t aimed at a point and shoot step up user like the m4/3 stuff, it’s more like a stepping storm to a leica x1 and more user friendly from the look of it. I personally am trying to figure out how to afford it, or to be more exact what i have to sell off to make room in my collection and wallet for it. I can see this getting more use than my other 7 cameras combined. It’s the street photography wet dream if it lives up to everything it claims. Remember HCB made an entire career out of what was essentially a 50mm fixed lens 35mm rangefinder. I have no problem with the fixed lens more and more I shoot with my older MF primes and my most common focal length used is 35MM on my rangefinder and 50 mm in my 645 (30mm equivalent) On my DSLR it’s more likely a 21mm equivalent as I don’t own a really nice prime in the 35 equivalency.
    Quite honestly if it’s high ISO is good i could even see using this for a lot of my small club concert photography as well, worst case is I’d need to crop occasionally but I already do that and that work is almost entirely destined for less critical online use and not large prints
    I leave for Europe in a week with a whack of film and my rangefinder, I’d rather go with this is think

  • http://twitter.com/SteveMphotog Steve

    It’s like a digital Hexar AF. If it lives up to that comparison, $1k is perfectly reasonable.
    90% of everything I shoot is at 35-40mm and I love my Hexar AF, so a fixed lens is not a serious draw back for me.
    If I were shooting digital, I’d be all over this.

  • http://twitter.com/salzmanufaktur Salz

    The X100′s sensor ist way larger than the G12′s. So the advantage ist bokeh and playing with DOF.

  • marc

    I think that $1k is a great price point, it’s not aimed at the point & shoot market. I look forward to reading the reviews.

  • http://twitter.com/gabrielserna Gabriel Serna

    so why not just get a lecia? $999.99 is too much for this when you consider other cameras on the market sell around 6.99

  • http://www.benjacobsenphoto.com Ben Jacobsen

    APS-C sensored bodies basically start at $550 these days for a bare bones plastic version (granted with lens options and a crappy lens included in that price). For $450 more you’re getting a better viewfinder, better build (MUCH better) and better optics but losing the ability to change them (and give fuji more of your hard earned money). If this was a leica product (it looks like one) people would think it’s a steal. Hell, their D-lux5 is in this ballpark. But it’s fuji and because most people here don’t know them as a camera maker (go look up some 690s, aka the texas rangefinder) so a lot of people think it’s overpriced.

    For me it’ll all come down to the IQ from the sensor and lens. I have high hopes. If they get those right it’s worth $1k. If not it’s not…

  • domi

    “If [you] were shooting digital” you’d be in this millennium.

  • http://www.colinpeddle.com Colin Peddle

    What a bunch of mentalists to think that this is worth 1000 dollars.

    The ep1 is smaller and has interchangeable lenses. Oh and it’s cheaper too.

  • Anonymous

    EP1 comes with a very slow focusing lens with a small aperture. Get it with the Panasonic 20mm lens and you’re probably spending about as much anyway.

    I do think it’s too bad they didn’t go with making it micro four thirds or join up with one of the companies with APS compact lenses.

    Fujinon lenses are usually very good, aspherical lenses aren’t cheap to get, usually a higher class of lens. The focal length is fine for the sensor size for walk-around uses, I use the 20mm f/1.7 on a Panasonic GF1 and it works for the majority of my sightseeing shots.

  • Troika

    I would not throw down 1k for a camera that would be obsolete the next year

  • http://twitter.com/SteveMphotog Steve

    Photography is an act of love for me. I don’t swap out my wife every time a new model comes out (though I do see the temptation).

  • http://twitter.com/SteveMphotog Steve

    One of the M4/3rds with the 20mm f1.7 pancake would indeed fill the same bill. You’d spend more for the interchangeable lens system and loose the optical viewfinder along with the better OOF control you get with the larger sensor.
    It’s down to preferences as always.

  • http://twitter.com/SteveMphotog Steve

    Amen….

  • http://twitter.com/evert_ Evert Albers

    Same thing here. Hexar addict. But I DO work digitally.And: the Euro is still higher than the Dollar *knocks on wood*

  • eddie1960

    personally i’m more than fine with it provided it lives up to expectations, i think it will kill the leica x1, no real loss since it is what the x1 shoulda coulda been,
    as for lack of lens options i don’t need a huge white lens to take a good picture, i do however need a camera i’ll take with me everyday (right now it’s a rangefinder loaded with neopan 400) this would save me on the processingcosts if it performs. now if they can do a b/w ir conversion on it for me i’ll be in heaven

  • John smith

    wouldn’t it be great if it a fovean in it, then it would be getting nearer filmy like images as well as looks

  • Benjamjackson

    fixed shouldnt be a killer when it will be far sharper….

  • peter

    You’re pretty out of it. They’re different mediums. Oil and Watercolor, Acrylic and Guache, Digital and Film. Most of my work is still on film and I even get paid for some of that work that’s published in magazines. It aint the same.

    But if I were shooting more digi I’d be all over this too. $1000 is fair if it is what it’s supposed to be.

  • Eddie Smith

    only problem with the foveon john is speed. they are great at 100 iso but still suck at any higher iso
    for street having the higher iso at night is handy

  • Boomer607607

    to expensive for a fixed lens

  • Jake

    Compact size is appealing, but the fixed lens has got to go.

  • Manor

    Fixed lens is the only reason for me wanting to buy this. Always wanted a compact, large sensor size, fixed lens camera.

    This 23mm what does it equivalent? A 50 mm on a full frame?

  • Didj

    All you guys, who want bells and whistles, go buy a G12 or something. We have too many of these cameras with too many functions. And in reality they don’t inspire you in different ways….just grab whatever you can afford and shoot. Doesnt matter.

    This has loads of potential, but it too tries to much to please the “gadget-guys”. Do like Apple…loose some of the functions!

    What would be really cool for this camera would be to get rid of the LCD screen. And just leave it as basic at it is. No “beep! beep! autofocus” and red blinking lights or anything else like that that remotely resembles a 90′s car stereo.

    Just a lightmeter in the rangefinder and a big loud “CLACK!” when you took the photo. Basic and raw. Oh! And even better…a sensor optimized for black and white photograpy only!

    Want that! Want it now!

  • Didj

    All you guys, who want bells and whistles, go buy a G12 or something. We have too many of these cameras with too many functions. And in reality they don’t inspire you in different ways….just grab whatever you can afford and shoot. Doesnt matter.

    This has loads of potential, but it too tries to much to please the “gadget-guys”. Do like Apple…loose some of the functions!

    What would be really cool for this camera would be to get rid of the LCD screen. And just leave it as basic at it is. No “beep! beep! autofocus” and red blinking lights or anything else like that that remotely resembles a 90′s car stereo.

    Just a lightmeter in the rangefinder and a big loud “CLACK!” when you took the photo. Basic and raw. Oh! And even better…a sensor optimized for black and white photograpy only!

    Want that! Want it now!

  • Manor

    “Limitations” is the best tool you can have, when shooting. That’s what really gets thing flowing!

  • Manor

    “Limitations” is the best tool you can have, when shooting. That’s what really gets thing flowing!

  • ChuckInWichita

    To me, a fixed lens (whatever focal length) takes the lazy out of photography, and reinvigorates the creative side of photography. Hell, I have a 5D with 4 fixed lenses, which is basicly what I was using when I had a Nikon F1 back in the day…

    I am, however, of the opinion that $1K is a couple hundred more than I’d be willing to pay for a rangefinder camera.

  • Xinhao5

    too expensive,I don’t think i would buy it before the price get down to $500.But I insist it’s a good camero with APS-C sensor ,f2.0 and the lens

  • Adam

    35mm equivalent, for this camera.

  • Adam

    35mm equivalent, for this camera.

  • http://www.squidoo.com/buy-fuji-finepix-x100 Buy Finepix x100

    Apparently it’s going to be slightly less than that. That would be a smart choice too, as some DSLRs cost only a few hundred more than $1000 so people might as well buy those instead of the Finepix x100.

    http://www.squidoo.com/buy-fuji-finepix-x100

  • Otto

    much better if the sensor is CCD…. what ever lens or function…..doesn’t matter becoz. every brand produce it. When compact camera will born in CCD type Lol!….

  • Tee1up

    I totally agree with this. I am sick of these cheap point and shoots. I have come close to selling a kidney so as to afford an M9 but this unit has me thinking and watching closely.

  • Mrfochs

    It’s an awful big “step” to go from $1000 to $6500 by taking a Leica m8 or m9 home. Sure the size and form factor is close to the new series of 4/3′s out there but this is a different beast.

    $1000 for a great photojournalism camera/street photography is well within reason. I love my DSLRs but it is hard to get candid and intimate photos when you are swinging a Canon 5D with a nice big prime lens on it.

  • Anonymous

    waaaaaaaant.

  • Ckot

    The ep1 feels cheap in the hand, nothing like this is reported to be. And, to get a decent lens, especially a prime, you are going to be up around this price anyway.

    This camera is aimed at a completely different audience; people who really want effective manual controls. While you can control everything manually on a m4/3, you usually have to dive into some menus (meanwhile the shot is gone) to do it. There aren’t even very many dslrs out there that give you what this does.

  • Chuck B

    Great looking camera, but way overpriced. About double the high-end point and shoot, more then micro four thirds and as much as good DSLR. I hope Fuji is not expecting to sell many units. Price will be way down in a year along with a host of competitive offerings.

  • Donald

    I hope Nikon comes up with a $400-$600 dollar version, but I’m sure it’ll be worth every penny to phase out my trip 35 with, oh, by the way, that could be an interesting comparison, trip 35 vs. X100 as far as lenses and ergos go

  • Dojo

    So its out and looks like the price went up! $1200 green!? 

  • Welsh Di

    Haven’t had any problems with Fuji , looks a good camera… If people don’t rush out to buy one then maybe they’ll drop the price ;)