Japanese website sankeibiz.jp is listing September 9th as the date Hoya will be announcing new DSLRs, presumably under its Pentax brand name. Here’s what the line looks like when translated by Google:
Word is that the DSLRs will be the Pentax K-r and Pentax K5. We’re also expecting Pentax to announce a new EVIL camera that is unlike anything currently on the market. If they don’t announce this camera on September 9th, it seems likely that it’ll come shortly before or during Photokina at the end of this month.
(via 1001 Noisy Cameras)