PetaPixel

How to Order $3 Million in Camera Gear

Here’s a screenshot photo.net member Brett Cole posted to a forum thread showing how you can order $3 million worth of gear from B&H with three clicks.

Your eyes are not mistaken. That’s a $160,700 lens you see. Shipping for this gargantuan order would run you $40,605.

Now you can see why it’s such a big deal that high quality video recording is moving into consumer DSLR cameras.


 
 
  • http://twitter.com/ztringz Damean Ravichandra

    Manufacturers of such gear would be pretty angry about a barely $10k rig doing the same thing as this lot :P

  • Anonymous

    What’s sad is that the average TV couch potato wouldn’t be able to tell the difference between this setup and a pocket flip recorder.

  • NEF2JPG

    The 35 mm equivalent for such lens would be a 52-4520 mm zoom, which obviously doesn’t exist. Suddenly it doesn’t seem that much expensive.

  • NEF2JPG

    The 35 mm equivalent for such lens would be a 52-4520 mm zoom, which obviously doesn’t exist. Suddenly it doesn’t seem that much expensive.

  • http://twitter.com/mhmedia Peter Garner

    $40,605 shipping? Wow, for that price I’d want them to deliver it for free, personally @:-)

  • Persio

    I want to see past the payment confirmation screen! :P

  • Bmb0248

    that lens is $1,607,000, not $160,000 :P factor of 10 more :O

  • http://www.petapixel.com Michael Zhang

    The quantity is set to 10 :-)

  • Anonymous

    $40K shipping?! Even if they didn’t ship for free (which I’d want for $3.1mill), how in the hell do they justify that much? Is it going to a remote south Pacific island? That’s over $2K per item.

  • http://twitter.com/eugenephoto Eugene

    That is neat! Is ten the maximum quantity you can order per item?

    And I do wonder what is the SINGLE largest purchase B&H has actually seen. It’s gotta be in the hundreds of thousands of dollars.

  • http://www.petapixel.com Michael Zhang

    Yeah, I tried and the site limits you to 10 for those items… Shucks, huh?

  • Spencer Benjamin

    Note that price doesn’t get you the Zoom & Focus servo controls, which are an extra $16,000 per set.

    Canon make a 100 x 9.3mm Broadcast TV lens, the Digi Super 100xs, which at full frame 35mm would be a 31-3033mm. It’s substantially more expensive than the Fujinon, but apparently not available from B&H. And don’t forget both lenses have an inbuilt remotely switched 2x extender, so you can double those maximum focal lengths, although they start to chew up light…