PetaPixel

Pentax’s EVIL Plans Apparently Leaked by Citigroup Report

Yesterday Citigroup released a research report on Hoya for investors. What was interesting about the report (from a photographer’s standpoint) was a section on page 2 regarding the company’s digital camera business.

From the screenshot above (with the important part highlighted), we find the quote:

Hoya plans to release a mirrorless camera under Pentax brand that is distinct from models already on the market.

Basically it sounds like the company is planning to create a Pentax EVIL camera, and somehow differentiate it from other EVIL offerings currently available.

(via Photo Rumors)


 
Get the hottest photo stories delivered to your inbox.
Get a daily digest of the latest headlines: