Yesterday Citigroup released a research report on Hoya for investors. What was interesting about the report (from a photographer’s standpoint) was a section on page 2 regarding the company’s digital camera business.
From the screenshot above (with the important part highlighted), we find the quote:
Hoya plans to release a mirrorless camera under Pentax brand that is distinct from models already on the market.
Basically it sounds like the company is planning to create a Pentax EVIL camera, and somehow differentiate it from other EVIL offerings currently available.
(via Photo Rumors)