PetaPixel

Awesome Camera Flash Experiment at a Robbie Williams Concert

British musician Robbie Williams was recently featured in Nikon’s “I AM NIKON” advertising campaign, with a commercial showing a fun experiment he did at a concert in 2003. He asked his audience to pull out their cameras and, on his cue, fire off the flash. The resulting scene was pretty awesome to behold. The full clip of the experiment is above.

Here’s the commercial Nikon turned the clip into:

Anyone notice how the camera changes from silver in the original clip to black in the commercial? Hmmm…

Here’s a short clip where he does the same thing at a Melbourne concert:

A similar kind of thing can be seen during big events like the Super Bowl or the Olympics, but it’s usually not as coordinated as what we see in these clips. If only someone at the Super Bowl would coordinate a simultaneous flash in the stadium…


 
  • http://twitter.com/zacharylong Zachary Long

    The first thing I noticed was the camera switch because the first one didn't really look like a Coolpix. Great idea though and made for a cool shot!

  • Eamonn

    Such a good and clever ad. So did they just recreate the shot with the black coolpix camera??

  • Dylan

    The Coolpix is added in editing I'd say… The movement isn't quite right when you look at it, it seems to 'float' a little in his hands.

  • Szoboti Tamas

    The origynal camera is some pentax s model

  • http://toribloger.com toribloger

    wow! its amasing show

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  • http://dorivalcardeal.wordpress.com/ Dorivalscardeal

    Cool idea

  • http://photoblog.ie Pacork

    nice idea BUT the audience think he's doing it for 'the craic' or just to see what it's like. little do they know it's all preplanned and he's doing it for the ad and more $$$.

  • Juliemillerphotos

    Simon and Garfunckle did the same thing at a concert in Chicago sometime about 1967.

  • JohnONolan

    Has anyone pointed out that musicians have been doing this for years? This is hardly a new and “innovative” experiment…..

  • Kenuur

    If it was pre-planned wouldn't he have had the correct Nikon model to hand?

  • red

    I went to see him in 2001 and he did the camera flash thing, i dont think it was anything to do with the advert, its just a thing he did, still, it is pretty cool

  • Jools

    I saw him do it at his concert in San Siro stadium in Milan 2006. to a crowd of 66,750 and yes, it was awsome! I thought he’d only done it at that concert! I  feel a bit daft now though, cos I always say “I WAS THERE!” when it comes on! :(

  • Jools

    I saw him do it at his concert in San Siro stadium in Milan 2006. to a crowd of 66,750 and yes, it was awsome! I thought he’d only done it at that concert! I  feel a bit daft now though, cos I always say “I WAS THERE!” when it comes on! :(

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  • jizz smudge

    Pretty sure they didn’t all have Nikon cameras