Toshiba Takes Aim at Eye-Fi, Looking to Standardize Wireless Memory Cards

Toshiba is gearing up to take on Eye-Fi, the memory card that allows you to throw out your card reader and transfer photos wirelessly. They’ve teamed up with Trek 2000, a Singapore-based flash corp., to form the “Standard Promotion Forum for Memory Cards Embedding Wireless LAN” in an effort to standardize the technology behind wireless SD cards. Toshiba is pushing a new 8GB SD card that transfers JPEG and RAW files over IEEE 802.11 b/g, entering a market previously dominated by Eye-Fi.

This is great news for consumers, since increased competition in this space will likely help drive prices down. An 8GB Eye-Fi SD card currently costs about $100.