Upcoming Sony EVIL Camera Spotted in an Asian Pub

Someone spotted a wild version of Sony’s upcoming EVIL camera, the NEX3, at a pub in Asia recently and anonymous sent the photographs to the blog Sony Alpha Rumors. This comes just a week after an iPhone 4G prototype was found in a California bar, purchased by gadget blog Gizmodo for $5,000, dissected, and published.

The photographs show the camera (labeled NEX-3) with a 16mm f/2.8 “pancake” lens, which supposedly has image stabilization built in to make capturing video smoother. They also reveal an external flash mounted to the camera via a proprietary hot shoe system. Both this camera and its sibling, the NEX-5, are expected to have 14-megapixel Sony ExmorHD sensors, though the NEX-5 reportedly boasts HD-video capability, while the NEX-3 will be limited to 720p.

Sony’s upcoming cameras are meant to challenge the Micro Four Thirds system cameras made by Panasonic and Olympus, which also feature electronic viewfinders and interchangeable lenses (EVIL). The rumor is that Sony will be announcing these cameras officially on May 11th, and that they will be “aggressively priced” compared to Micro Four Thirds systems.

Here’s a tip for those working for companies that make gadgets: leave the prototypes and not-yet-unveiled devices at home when going to drinking establishments.

  • Vera Marks

    They should have made the flash rotatable.
    The major limiting factor of pop-up flashes is that you can't rotate them to point in a useful direction, like up, or at a wall.

    It'd have been smart for them to simply make it MFT, in the same way that using 135 film made 35mm cameras popular, using interchangeable (sometimes) brand neutral lenses will make MFT popular.

  • radovanpavlic

    Once while photographing Tokyo dusk from Bunkyo Civic Center tower I saw a guy with a silver (never saw lens in that color, that draw my attention at first) lens on an alpha, dunno which one, roughly the size of 70-200 mm Canon lens, clearly marked with printed letters PROTOTYPE. I asked the guy and indeed he told me he works for Sony and tests equipment…

  • Michael Zhang

    That's when you distract the guy by pointing somewhere, and then quickly snap some photos of the gear when they're not looking =)

    Feel free to send us the resulting pics if you ever do this, haha.

  • radovanpavlic

    Well, thought about it, but since I am a Canon guy and don't really care about Sony or other brands, I just continued my own session. The guy was kinda secretive and when he saw me gazing at the lens, packed it up and moved away…

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  • e-PRO NAR

    As a pont of clarification: “though the NEX-5 reportedly boasts HD-video capability, while the NEX-3 will be limited to 720p”
    The NEX-5 should be referenced as full-HD, since 720P is considered HD.