PetaPixel

Nikon Chief Believes Digital Camera Market Nearly Saturated

Nikon’s new president Makoto Kimura believes that the explosive growth of the digital camera market is ending, and that the market is near its saturation point.

Kimura was previously the head of Nikon’s imaging business and instrumental in leading the company from its film photography business to the new world of digital.

At a news conference in Tokyo today, Kimura stated,

Nikon’s imaging business has been expanding quite steadily over the past 10 years. ‘But can it enjoy the same stable growth for the next 10 years? The answer is no,’ Growth for existing digital camera products will inevitably slow and they are set to move into a phase of saturation. I intend to keep dialogue open for everyone to decide what we should do to achieve further growth despite this trend.

Digital photography exploded between 2000 and 2010, with compact cameras being widely adopted and DSLRs becoming more and more accessible to ordinary consumers. Kimura believes that camera companies will now need to look for new directions to grow besides introducing digital cameras to new users.

What do you think will characterize this next decade in digital photography?