PetaPixel

Welcome to the Redesigned PetaPixel!

Update: Thanks so much for all the feedback! What we heard about the new design was overwhelmingly positive, so that’s terrific!

It was so positive, in fact, that our analytics tells us that the demographics have completely flip-flopped. Thus, we’re returning to our previous design for now.

Happy April 1st!


We were looking at our traffic analytics recently when we noticed the following graph:

What shocked us was that the 13-69 demographic completely dominates our readership, while infants, toddlers, and 70+ year old men are underrepresented.

What’s more, from a different graph we found that PetaPixel sees far less female readers than male readers.

“This has to change,” we thought.

For quite some time we had no ideas on how to pander to these underrepresented demographics. Finally, we received a revelation from Wikipedia regarding the color pink. The article contains the following gems:

In Western culture, the practice of assigning pink to an individual gender began in the 1920s. From then until the 1940s, pink was considered appropriate for boys because being related to red it was the more masculine and decided color, while blue was considered appropriate for girls because it was the more delicate and dainty color, or related to the Virgin Mary.

That means men currently 70+ years old grew up when pink was a color associated with boys.

It has been suggested that females prefer pink because of a preference for reddish things like ripe fruits and healthy faces.

Amazing! One color that panders to both demographics we’d like to appeal to! (and we hear babies like the color pink too!)

If you’re a 70+ year old man, hopefully this new design strikes you with nostalgia and brings a tear to your eye. If you’re a woman of any age, hopefully this new design reminds you of bountiful harvests and gleaming complexions. If you’re not any of these things, we might change our design back when more infants, toddlers, 70+ year old men, and females of all ages read this blog more.

Infants and toddlers! This is for you!

Please let us know what you think about this new design in the comments. We’d love to hear your thoughts!


Image credit: My Evening With the Ponies by dreamcicle19772006


 
 
  • Mirko

    Happy April Fool's day :)

  • jimgoldstein

    This isn't as myspace as I'd like, but it will have to do.
    Happy April Fool's Day

  • http://iheartfaces.com/ Amy @ I Heart Faces

    Too funny! I actually like purple better. Happy April Fools!

    Have you seen our Hottest Trends in Senior Portraits?? hee.
    http://iheartfaces.blogspot.com/2010/04/hottest

  • http://www.1001noisycameras.com 1001noisycameras

    This is great! How about a spin-off blog with this theme, BabyPetaPixel? :)

  • http://www.petapixel.com Michael Zhang

    Sounds like a plan ;-) We'll think about this!

  • http://www.petapixel.com Michael Zhang

    Oh… Happy April Fools to you guys too!

    And thanks for the feedback regarding the new design. Definitely helps our decision process.

  • Stefan

    Pink! Comic Sans! Ponys!
    You really made my day :-D

  • patrickahles

    Yeah, right! :P

  • JessicaLum

    Yes! Our next theme iteration will be sure to include .gif ponies.

  • paradox66

    This is cute… i think you should keep it…more happy kitty…my daughter love it..

  • http://www.brianrobertsphotography.com/ brian

    awesome!

  • http://www.brianrobertsphotography.com/ brian

    awesome!

  • http://emkeyfoto.com/ Manu

    What an april day.

  • joakimbergquist

    Haha good one. But actually not that crazy. Why not let the audience choose between two different themes? This appeal is new and fresh (even if I don't like the color)

  • http://www.photoblog.com/bergur Bergur

    Haha… This is wonderful… I love how you appeal to the minorities!

    Happy April Fool's !

  • flipland

    good one!

  • http://www.patricksmithphotography.com/ Patrick Smith

    Hmmm… I think that those ponies are too mature of a subject for your age 1-2 demographics. You may have to ‘dumb it down’ a bit!!!

    Patrick

  • http://www.patricksmithphotography.com/ Patrick Smith

    Hmmm… I think that those ponies are too mature of a subject for your age 1-2 demographics. You may have to ‘dumb it down’ a bit!!!

    Patrick

  • http://www.patricksmithphotography.com Patrick Smith

    Hmmm… I think that those ponies are too mature of a subject for your age 1-2 demographics. You may have to ‘dumb it down’ a bit!!!

    Patrick

  • http://twitter.com/MartinDoersch Martin Dörsch

    like it ;-)

  • miklos

    HAH! Holy crapolie… Comic Sans is highly underrated.

  • http://twitter.com/rvschepen R v S

    This is awesome man. People who say this is an aprils fool lie. Of course this is real. Great font and colors. Must have been expensive :o

    Great joke people :D

  • Paulo Teixeira

    hah hah hah! You had me “fooled” for about a couple of hours!
    Good one, the ponies take the prize!
    Happy April Fool's Day :)

  • Xero

    Almost had me fooled there .. hahahaha…

    good one.. Happy April Fool's day :D

  • p_d

    Comic Sans FTW! HAFD.

  • Patricia_G

    Very nice. I'm one of your new female readers :o)

  • udijw

    This is just too classic. Almost had me fooled.

  • editorialgirl

    I'm not sure. I'm just not convinced it's pink enough. Plus, I would like to see some glitter. Glitter FTW. How about some flashing gifs? And kittens! Wait, flashing gifs of glittery kittens! Yeah!

    (Happy April Fools, PetaPixel :D )

  • Rob

    Not sure what's better, pink or comic sans. Excellent!

  • Vera Marks

    You can keep it this way after April fools too.

  • http://twitter.com/GlowingPhotos Karalee Shideler

    This is totally retarded!!!! I hope your April fools joke is over soon. I recently commented on how much I like your site… Anyway in the spirit of things you might as well throw in some purple butterflies … I enjoy purple butterflies and so does my 2 year old daughter

  • Yij

    Great job! Excellent idea!

  • http://expiredfilm.com/ Bill

    Only thing missing is an embedded music player with whimsical harps sounds… oh, and sparkly butterfly mouse trails….

  • http://beckyandeli.blogspot.com/ Becky

    I love how even in your hilarious girly theme — April Fools'! Tee-hee, girls, amirite? — the default icon for comments by guests is still masculine.